Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
So I recently got the opportunity to build a website for a military charity as part of my daily work duties. The entire project was on a super short time schedule so of course I was looking for the fastest way to get something live on their behalf. Part of this meant to give them things they had never thought of, but surely needed.
Built into the framework I used was a space for a plugin called WP Email capture (WordPress email capture). A super simple plugin that does just what it says and nothing more or less. Creates a field for email and name and saves it to your WordPress database.
On the back end in WordPress you can simple click export to CSV at anytime and then import it to the newsletter application or service of your choice.
The current subscribers and latest subscribes show right on a list in your WordPress admin right above the export now button. The plugin also integrates easily with one of many captcha add-ons for less spam from the bots.
A simple, clean set and forget solution that can collect the leads you would have otherwise missed. Keep in mind that everyday without something like this is traffic to your site that you may never get to engage again. This is a case of “Id rather have it and not need it than need it and not have it”.
Nothing fancy on this blog post, just a hat tip to a clean and simple solution to a need for users website.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
Looking for ways to track a cell phone? How to track by the GPS on a phone? If the user has Gmail on their phone or anything that uses a Gmail account like YouTube (which 99% of phones use), then you an most likely see exactly where the phone was and the exact time it…
My WordPress based sites almost always have a collection of IF_Frontpage wordpress statements. When I see something specific I want to be used on the most important page for SEO I just work it in the template myself. Your homepage will always have the most SEO juice (exceptions could be possible in odd circumstances). If…
Currently I am in the process of vetting a chat solution for our organization. Our organizational need will be about 4 operators to include customer service and some escalations regarding sales and business accounts. So we will have 2-3 groups, a handful of operators and lots of interaction with site visitors that have reach some…
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
No secret that my mind is constantly on advertising. If the commercial is a good one on the radio I prefer it over most of the music. Now, not every observation I make is meaningful, but the process of always viewing products, and life, with the knowledge tha it is being marketed changes a lot…