Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
As is no secret, my in house position as Digital Marketing Manager for the US largest independent energy supplier means a lot of odd quirks in online selling.
Aside from the countless legal, procedural and regulatory challenges it also means selling in a niche that has never been sold to before online.One of the challenges of the position has been that nobody has really tried B2C sales online for our product or industry.
The challenge that arises today is creating a mobile strategy to sell to customers who will almost never buy buy from us through their mobile device.
- Our product in not one that is thought about when in a mobile using environment, like in your car or in line at Starbucks.
- Our product requires comparison shopping.
- Our product requires information from your previous service provider’s bill, something a mobile user won’t have readily available.
- Our product requires constant rate and product updates that must be 100% accurate at all times.
The initial goal will be to create a way to reengage the user when they are on a more convenient platform, or get them to change platform based on what is in their hands.
- Remind me later buttons
- Lock in this quote, like Geico uses, which emails the link to continue the process later. This also creates the illusion of time sensitivity with the low price advertised. This creates an urgency to followup when more convenient.
- Click to call based on mobile browser detection. Simply having a click to call option for mobile users placed prominently. We currently do not wish to stress this method for desktop users for operational reasons.
- Splash page that gives limited options and allows the users to use the full website in the rare case that they wish to finish the process on their phone. Deciding on the 3-4 things a person on a phone may wish to see on our site. This means determining the most common ways a user arrives when on mobile and using that information to decide a specific set of priorities for a mobile visitor.
By utilizing a nice Mobile Dashboard for analytics and hammering down into our referrers and search queries we can decide the motivational differences we see from mobile users. We find thing like higher rates of blog links, social media visitors and referrals from sites owned by partners.
One possible course of action based on this traffic may be to create a mockup intercept page for mobile that stresses “liking” us on social media, and has content like company history, profiles and promotions that partners may wish to talk about in their sales efforts.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
In the spirit of the legendary read by Usability Expert Engineer Steve Krug I will keep this discussion short and easy for web visitors to scan. I will write in such a way that your eyes will reach the outcome that you came here for. This is a 5 star must read book for anyone…
No secret that my mind is constantly on advertising. If the commercial is a good one on the radio I prefer it over most of the music. Now, not every observation I make is meaningful, but the process of always viewing products, and life, with the knowledge tha it is being marketed changes a lot…
I decided to see what news is out there from the latest Google Penguin 3.0 news updates of the past week. I began with Aaron Wall’s blog because Aaron is much more “tell it like it is” than most other “reputable” sources online. I have always found Aaron’s views to be very similar to my…
Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam. The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and…
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…