Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
One of the easiest steps to implement on this on-page SEO checklist is keyword density. If you’re trying to rank your page for “cool video games,” it’s a good idea to repeat the phrase “cool video games” plenty of times throughout your page (and the rest of your site). Think about it: if your page never mentions the phrase, why should Google assume that’s what your page is about? Luckily for you, this is an extremely easy technique to take advantage of.
A lot of sites will tell you to keep your keyword density between 2% and 6% of your total word count, but there’s no need to overthink it. Use your common sense. If your page contains 4000 words, you know that 2 keyword repetitions is too little. If your page contains 50 words, you know that 10 keyword repetitions is too much. Don’t go crazy over the exact amount–just repeat your keywords as many times as you see fit, and that will greatly help your page rank for that term.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
So this story “breaks”: Two Seattle residents have found their own way to capitalize on the burgeoning marijuana industry — and it doesn’t involve growing or even selling pot. The friends, who call themselves “domainers,” buy the domain names for as low as $8.99 and are aiming to sell each for a minimum of $10,000….
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
Reading a very old MOZ post on eye tracking studies regarding pizza searches, I felt like I was seeing some conclusions that got glossed over or left out. Much of the eye tracking opinion surrounded the visuals on the page and what appears draw the human eye by how it contrasts to the page itself….
Currently I am in the process of vetting a chat solution for our organization. Our organizational need will be about 4 operators to include customer service and some escalations regarding sales and business accounts. So we will have 2-3 groups, a handful of operators and lots of interaction with site visitors that have reach some…
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…