We recently responded to a request to review a website because it had been suddenly and rapidly dropped in the Google rankings.
The website sells jewelery, is an older software based online store that has been online for 10 years. WHen the change is sudden and the site is old and unchanged, the only logical thought is that something Google looks for is changed.
The site is http://www.madaboutjewellery.com.
In the first 5 minutes this is a few of the SEO errors and tips we gave. The problems seemed obvious and glaring so this is just a quick look at the most glaring issues for this website in the eyes of Google and more specifically the Panda update.
All your image links on the homepage int he middle goto links like this
They then hit that page like this:
-EQUIV="refresh" CONTENT="0; URL=http://www.madaboutjewellery.com/acatalog/handbag_charms_key_rings.html">
var sURL = 'http://www.madaboutjewellery.com/acatalog/handbag_charms_key_rings.html';
Please wait for your browser to forward you to the next page or click here.
Not gonna say anything is set in stone but you have a dozen main links front and center that hit meta refresh pages.
Do the same thing with a MOD rewrite, and get this page out of the middle.
I dont even like putting that code on my blog, it stinks of black hat redirects that badly. I know it isn’t intended that way, but as I just wrote recently a lot of innocent white hate designs look alot like the black hat cousins.
Bit more…goto http://www.madaboutjewellery.com/aca…key_rings.html, the title of the page is keyrings, now click any of the keyrings you have for sale….the title of all the products is simply “key rings”, so everything in the category has identical title tags, and as far as I have seen they all have the same keyword tags as well.
The meta tags never change, including the title.
Where to start?
Design the site to pull the product title, and put it into the title tag so every product has AT LEAST a unique title tag. You can then set the title as a variable, and have it appear throughout the page in alt tags, desc tag and other places so the products are different from one another.
perhaps also pull the very limited product descriptions and use it as a meta description tag.
Consider adding more of a description to each product, the short 2 line descriptions doesn’t do much to make each page unique.
Perhaps put some listing for “similar items” for sale below each item so that products in each category seems a little more unique as well.
The site suffers from hundreds of pages being only a line or two different from hundreds of lines of very heavy code.
The decription is the inly unique item on the page and it is over 120 lines down in the HTML code.
There is a TON of code on every page that is iodentical, couple that with you tags all being the same for every product and you have alot of pages that look close to identical code-wise.
That issue and the meta refreshes you use, look like a good place to start.
The difference betweeen this product
And this product:
Is exactly 3 sentences from about 180 lines of code. Every tag, alt and tons of css and styling is 100% the same.
Item #1 heavy template footprint. Your site is about 1% unique on each product, including the most important spots like the page title.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Must Read Hot Links
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Found some old documents on my PC about things to consider when looking at your conversion rates for e-commerce stores. When looking at all the things that lose you conversions by failing to address conversion optimization on your website here is some things to have in mind when looking at your website and trying to…
Facebook fan penetration has been falling steadily the last 9 months and recent article read got me thinking about if that’s a bad thing? Back in August of 2013 the penetration rate for fans of your business page was about 25% on average according to one study of over 5000 fan pages. By November of…
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
My day today has been filled with mobile vs. non mobile comparisons as we move forward with some mobile traffic and website changes. My main project at work has never really required this based on historically low mobile usage and the nature of the product we sell. Our B2C offering requires information that just cannot…
So this story “breaks”: Two Seattle residents have found their own way to capitalize on the burgeoning marijuana industry — and it doesn’t involve growing or even selling pot. The friends, who call themselves “domainers,” buy the domain names for as low as $8.99 and are aiming to sell each for a minimum of $10,000….
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
My WordPress based sites almost always have a collection of IF_Frontpage wordpress statements. When I see something specific I want to be used on the most important page for SEO I just work it in the template myself. Your homepage will always have the most SEO juice (exceptions could be possible in odd circumstances). If…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…