Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
Setup Your Own Channel
On YouTube it is possible to create what is known as a channel. A channel belongs to you and is a way to feature all of your videos. Channels are customizable and can be promoted, which is a great way to increase views.
Add More Friends
Even though YouTube is a website that focuses on videos, it is still technically a social networking site. You can add all of your friends and look for new ones within the site. More friends can be added at any time, and there are a couple of ways to constantly find new friends that have an interest in your business. One way is to participate in the bulletin board feature of your videos and videos from other members. Another effective way of finding more friends is to join several groups on Youtube, and to create your own for others to join.
Don’t Neglect Your YouTube Profile
Every member on YouTube can fill out a profile, and this is a must for everyone who wants to market their business through the site. Once you have a complete profile, you can think start linking videos to it. You can easily promote your business profile this way, because you can link your own videos to any other pages found on YouTube and then set it up so that anyone who clicks on any of your videos will be directed to your profile. Once someone can see your full profile, it is possible for them to click on the provided links to your business website.
People visiting YouTube often use playlists of other members to find interesting videos, and the power of playlists is often underestimated. You can create many playlists that focus on popular topics in order to attract many people, and as they are viewing the videos on the list always include one of your own videos to market your business.
Include the Right Information in Your Videos
Regardless of how effective all tactics used to attract people to your videos are, it will all be for nothing if you don’t include the right information in the videos themselves. The videos should be informative, witty, unique and relevant to the business. A good method is to copy the format used by extremely popular videos on YouTube. At the end of your business video, always encourage the viewers to join in or subscribe to your business website. This is often excluded from videos, even though it is necessary to convey this information since not everyone will know about your business or even know that they can subscribe to things like updates or newsletters.
If you keep these five tips in mind, you will soon see some positive results. YouTube has a lot of great features and all of them can be used to market your business and effective increase traffic, subscribers and paying customers without having to invest a fortune or spend a lot of time searching for potential customers.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam. The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and…
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
Facebook fan penetration has been falling steadily the last 9 months and recent article read got me thinking about if that’s a bad thing? Back in August of 2013 the penetration rate for fans of your business page was about 25% on average according to one study of over 5000 fan pages. By November of…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
Solving blog spam with corporate spam? So captcha’s have evolved quite a bit over the last 5-7 years. What was once a simple text type in box has become a variety of things to stop or slow down bots that can undo whatever a captcha can do. We have seen a thousand types of squiggly…