Google patents may want to list a few patents on self control. In searching out the Google Engage Pizza box promotion to learn more about this campaign I came across some weird results. When searching Google engage pizza box on Google .com I get one article at the top about the promotion itself and the next 9 results are all google.com/patents/ listings for companies that have patented pizza box designs. Considering I haven’t used the word “patent” in my search, and I did use the very powerful terms “Google” and “pizza” I am having a hard time believing that patents are what is most relevant to the result.Part of this type of SERP is often how much juice a site, site folder, or site’s page has. The Google patents service has existed since December of 2006 and I can’t say I ever remember a SERP being so stuffed with results from them.
Might be time for Google to turn the “knob” down a little bit on how important these pages are for people searching.
If I didn’t type “patent” or a “synonymous” term I don’t think I need 14 of the top 15 pages listed being from a single Google website.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
April 23, 2013
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Must Read Hot Links
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
Reading a very old MOZ post on eye tracking studies regarding pizza searches, I felt like I was seeing some conclusions that got glossed over or left out. Much of the eye tracking opinion surrounded the visuals on the page and what appears draw the human eye by how it contrasts to the page itself….
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
I decided to see what news is out there from the latest Google Penguin 3.0 news updates of the past week. I began with Aaron Wall’s blog because Aaron is much more “tell it like it is” than most other “reputable” sources online. I have always found Aaron’s views to be very similar to my…
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
Solving blog spam with corporate spam? So captcha’s have evolved quite a bit over the last 5-7 years. What was once a simple text type in box has become a variety of things to stop or slow down bots that can undo whatever a captcha can do. We have seen a thousand types of squiggly…
Facebook fan penetration has been falling steadily the last 9 months and recent article read got me thinking about if that’s a bad thing? Back in August of 2013 the penetration rate for fans of your business page was about 25% on average according to one study of over 5000 fan pages. By November of…