A good SEO views the internet like a real estate market.
A real estate market where you can buiild anything you want in any location you want. We can also move our trailer with no value to the coast and make a waterfront mansion out of it. The trailers are on page #11, the beach front valuable mansions are on page #1….but with a bit of time and skill you can sneak in during the night and move some other guys mansion and park yours there.
This is just a bit about my latest love “Twitter automation”, which won’t turn your trailer into a mansion, but will increase the value of your online real estate little by little over time.
If you watch Twitter feeds like I watch Twitter feeds, in the neighborhood of 20 searches and 50 accounts at a time, then you have seen the words Twitterfeed.com.
Twitterfeed is a service that will take your blogs RSS feed and post it as tweets with automatically shortened links to you page. It isn’t the most cutting edge wasy for advanced Twitter automation, but a nice simple solution for most people to easily utilize.
This also isn’t the bet solution to build a relationship with customers through social media marketing, but it does keep your Twitter account active and make sure your followers see everything you do. If you want the best result on Twitter it’s about engaging your readers and enticing them to respond and provide you with feedback and buzz.
To let a single post go unlinked and Tweeted is to leave something untapped. In driving traffic this is the #1 mistake, to not grab every hit you can when compiling an maximum vistor interaction number for your site.
My thinking for something that may only provide 10 visitors a week like a Twitter feed for a small or medium local business? If it’s on autopilot, hwy not take 5 minutes to set it up?
And the above small scale scenerio is just for those of you with a blog feeed with semi-interesting things to talk about…
Now what if you have an online store? You have new products added constantly? Perhaps built on Magento PHP platform?
Now you have something a bit more interesting to your shoppers, you have an RSS feed of all new products listed that will provide a tweet and link to the new product page everytime you add one.
Twitterfeed will check a maximum of every 30 minutes, and provide a new tweet everytime there is something new on top of your RSS feed, or every new product in this Magento online store example.
So find the feed on your site, you store or your blog and goto Twitterfeed.com and set up an account to connect to it. You enable access to your twitter account and set the RSS feed URL and you never have ot sign in again.
One popular blog I do SEO and updates for now has 3 accounts each with 3000 followers on Twitter each just from the automated tweets that took 5 minutes to establish.
These feeds to Twitter account for about 5% of all click through incoming traffic on the site.
This is not a huge number, but it only increases and requires no time on my part expended ever again.
Set it and forget it is the motto of the smart SEO, the “online real estate agent” who builds sites with a plan in mind that will grow on its’ own.
The next post will be about those of us building something original. Sometime we dont have an RSS feed, or maybe one Twitterfeed.com post every 30 minutes isn’t fast enough for you? I got your solution for that.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
August 16, 2012
June 28, 2012
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Recent Project – Video Production
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….
Need a Charlotte Marketing Agency? Well, you are in luck. Take a look at a Google map search for the term “Charlotte Marketing Agency” and you will find about 55 of them within 1 mile of the center of Charlotte. Spread out to the 485 loop in Charlotte and you will find about 120 of…
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
So I am learning more about a very cool new product called Treehouse. Treehouse is essentially a design and publishing tool for interactive videos. These also go by the name multi-linear storytelling, or as us older folks liked to call them “Choose your own adventure books.” And yes, it is so cool I blogged it….
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
If anyone looked at the bottom of this blog they would see the shiny new Google Partner Agency badge I am sporting. While I have always made a point of holding whatever certification our industry has offered as a point of principle, the agency partner is the newest and most important. To achieve the new…