Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
Do you have a list of customers, a list of newsletter recipients or list of people who may have been customers in the past? You are likely missing out on a huge marketing opportunity.
If you don’t use custom audiences in these types of ways, immediately fire your digital marketing team and draw mustaches on any photos of them you have lying around.
Social media ads haven’t always been the media darling that Google search ads have been. Google ads always presented the desirable motivated customer who is actively seeking a product that social ads could not. Social ads have also been viewed as more intrusive and invading of personal space.
It is important to take another look at the ways social media platforms have been working to find their own advantages and value offerings to advertisers. Social media ads offer many targeting option that you just cannot get from Google’s platforms. The ability to target customers based on demographics, past likes, page and group memberships and various affinity categories allows you to instantly brand and message almost any group or interest.
One very large advantage social platforms like Twitter and Facebook offer is the ability to import customer lists and locate the matching social media account. With a customer list of email addresses or phone numbers you can instantly (30 min) import and create a custom audience from any list you may have access to.
- List of customers that have come onboard or purchased for the first time in the past month?
Import that list and name it new customers. Message them of other offering they may not be aware of and cross sell to them.
- List of active members from one year ago?
Cross reference this with you current active member list and find who is missing. Now import that list and label it “customers who have left since last year. Now get your creative team going on a selling point to win them back and message them specifically.
- List of customers who bought one certain product in the past years which now has a newer version or upgrade?
You can message them the advantages of the new version and drive a very specific and interested group of buyers to your new offering.
The best part?
The best part is that, relatively speaking, these are very small target audiences. Even a list of 50,000 is small in the social media targeting world. Your campaign will often come with a very low price tag and convert at a very high rate.
You have the tools in hand to do the best kind of marketing: The specific, personal, targeted and high converting kind.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
I decided to see what news is out there from the latest Google Penguin 3.0 news updates of the past week. I began with Aaron Wall’s blog because Aaron is much more “tell it like it is” than most other “reputable” sources online. I have always found Aaron’s views to be very similar to my…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…
My WordPress based sites almost always have a collection of IF_Frontpage wordpress statements. When I see something specific I want to be used on the most important page for SEO I just work it in the template myself. Your homepage will always have the most SEO juice (exceptions could be possible in odd circumstances). If…
So I am learning more about a very cool new product called Treehouse. Treehouse is essentially a design and publishing tool for interactive videos. These also go by the name multi-linear storytelling, or as us older folks liked to call them “Choose your own adventure books.” And yes, it is so cool I blogged it….
Solving blog spam with corporate spam? So captcha’s have evolved quite a bit over the last 5-7 years. What was once a simple text type in box has become a variety of things to stop or slow down bots that can undo whatever a captcha can do. We have seen a thousand types of squiggly…
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…