Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
If you go to you linked in Profile and choose “Who Viewed Me” then choose “How you rank for profile views” tab you get to see how you rank for total profile views compared to those in your network.
I was at about 71 of 190.
What was more interesting is the appearance that the old adage “blondes have all the fun” seems to hold some water. I have a wide assortment of marketing professionals but when the top 10 in my network based on their total page views is looked at, well you tell me if I’m crazy. (image left)
You can then scroll to where “you ” are located. I was located at #71, and between 70 and 80 there was again 7 men of the 10 profiles.
So I am able to view 31 total slots, 6 women in the top 7 slots, 4 of which are blonde, all of which are somewhat young.
The slots 11-20 and 70-80 had no blonde women in them, and only 2 younger looking profile pictures. But hey, maybe a coincidence, everyone should use the process above to look at their own. Or maybe blonde younger women make good link bait on LinkedIn?
Articles on the use of attractive people in advertise show many a study supporting this fact. Attractive people used in advertising (for themselves) cause a loss in rational thought by the subject viewing it and lesser decision making.
A 1993 study with the hypothesis that attractive people sell better used all this gibberish to say yes, yes it does.
To test hypothesis 1, physical attractiveness’ influence on attitude towards clothing, a regression of equation (1) yields a significant contribution of model attractiveness on the total variance explained (F=440.93 (1, 3548), p<=0.0001). An Fadd statistic formed by omitting model attractiveness from the full model confirms the effect of model attractiveness (Fadd=77.31 (1, 3548), p<=.01), providing further support for hypothesis 1.
I admit I didn’t read the entire lengthy study. But, either way, I am getting highlights this week.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
If anyone looked at the bottom of this blog they would see the shiny new Google Partner Agency badge I am sporting. While I have always made a point of holding whatever certification our industry has offered as a point of principle, the agency partner is the newest and most important. To achieve the new…
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
I decided to see what news is out there from the latest Google Penguin 3.0 news updates of the past week. I began with Aaron Wall’s blog because Aaron is much more “tell it like it is” than most other “reputable” sources online. I have always found Aaron’s views to be very similar to my…
So I am learning more about a very cool new product called Treehouse. Treehouse is essentially a design and publishing tool for interactive videos. These also go by the name multi-linear storytelling, or as us older folks liked to call them “Choose your own adventure books.” And yes, it is so cool I blogged it….
The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….