Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
Maybe our favorite thing to work with when optimizing is the WordPress blogging platform. WordPress is world famous for being an extremely accessible and SEO ready platform for people.
to get online and get ranked easily. WordPress comes ready to go optimized in many ways, and what’s not is easily done with the addition of any SEO plugin for wordpress
Wordpress allows you to set slugs (urls) for posts and categories in such a way that you can create almost any virtual hierchial site structure. What you get from addition SEO plugins is thinks like controlling which pages get index, nofollow’d, and automating the heading META tags using the keywords, tags and category names to fill in every post with relevent terms.
While this is nice for the beginner to be capable, or the amateur to impress a client of two, there is much more that can be done.
With use of PHP and the wordpress loop a user can take SEO for wordpress blogs to another level.
Some of the things I personally like to add to the prepackaged solutions are
Stop by the blog often as new and old ideas pop into my head. I have alot of experience creating homemade WordPress modifications that make my blogs rank higher for the intended keyword and saturate deeper into the SERPS.
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
In the spirit of the legendary read by Usability Expert Engineer Steve Krug I will keep this discussion short and easy for web visitors to scan. I will write in such a way that your eyes will reach the outcome that you came here for. This is a 5 star must read book for anyone…
Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam. The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and…
My WordPress based sites almost always have a collection of IF_Frontpage wordpress statements. When I see something specific I want to be used on the most important page for SEO I just work it in the template myself. Your homepage will always have the most SEO juice (exceptions could be possible in odd circumstances). If…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
No secret that my mind is constantly on advertising. If the commercial is a good one on the radio I prefer it over most of the music. Now, not every observation I make is meaningful, but the process of always viewing products, and life, with the knowledge tha it is being marketed changes a lot…
So I am learning more about a very cool new product called Treehouse. Treehouse is essentially a design and publishing tool for interactive videos. These also go by the name multi-linear storytelling, or as us older folks liked to call them “Choose your own adventure books.” And yes, it is so cool I blogged it….