Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
Maybe our favorite thing to work with when optimizing is the WordPress blogging platform. WordPress is world famous for being an extremely accessible and SEO ready platform for people.
to get online and get ranked easily. WordPress comes ready to go optimized in many ways, and what’s not is easily done with the addition of any SEO plugin for wordpress
Wordpress allows you to set slugs (urls) for posts and categories in such a way that you can create almost any virtual hierchial site structure. What you get from addition SEO plugins is thinks like controlling which pages get index, nofollow’d, and automating the heading META tags using the keywords, tags and category names to fill in every post with relevent terms.
While this is nice for the beginner to be capable, or the amateur to impress a client of two, there is much more that can be done.
With use of PHP and the wordpress loop a user can take SEO for wordpress blogs to another level.
Some of the things I personally like to add to the prepackaged solutions are
Stop by the blog often as new and old ideas pop into my head. I have alot of experience creating homemade WordPress modifications that make my blogs rank higher for the intended keyword and saturate deeper into the SERPS.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
Sure you have a mobile friendly website, but is you conversion goal mobile friendly? Responsive website? how about a responsive conversion goal? We can all agree that scaling down your mobile site is a good idea. You want to design for big fat fingers and make the most important aspect of your site most prominent….
Need a Charlotte Marketing Agency? Well, you are in luck. Take a look at a Google map search for the term “Charlotte Marketing Agency” and you will find about 55 of them within 1 mile of the center of Charlotte. Spread out to the 485 loop in Charlotte and you will find about 120 of…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…