Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
This was where we started out in about 2003.
Doing SEO for real estate brokers, agents and mortgage related products.
We did sites for them directly and also set up alot of local partnerships in the Charlotte real estate market.
One of the larger projects that was exclusively our own and not for any client was a network of mortgage sites in 7 major cities in the Southeastern US. We targetting real estate and mortgages in Atlanta, Raleigh, Charlotte, Columbia and Jacksonville regions. All sites were built with MYSQL inventories and captured leads and newsletter signups.
We then established local partnerships with Charlotte Real Estate brokers and lenders to sell the leads we had acquired. We also reached out to lenders in Atlanta and Florida who were able to sell Atlanta mortgage services and wanted the leads we had generated with organic SEO targeting mortgages.
Our Charlotte Mortgage and Charlotte Real Estate site alone captured 2,378 applications in 2 years time. While not all leads are actionable or even desirable in the lending market, when you have 99 new aplications every month for one city alone even a 5% conversion rate and a very low $5000 profit margin for the mortgage broker makes the person partnering with us $25,000 per month in traffic that costs nothing to produce.
The other cities combined collected about another 2000 leads in the same time span. We didn’t put as much time or energy into those markets that we didn’t have partnership established from day one.
The sites are still up and collecting dust and outdated today and still capture 5-10 leads a week despite being “throwaway” sites to us today.
It is important for people searching for an SEO for real estate that you specialize. More than any other field (aside from adult) real estate SEO is a unique beast. The on and off page design and practice is universal but working with the database and listings directly require a skilled specialist to get the best result.
If you have lined a SEO for real estate marketing up and want a free second opinion we’d be happy to give our review of their work and proposal for free. We don’t want you business, but do want to inform our neighbors and shorten your learning curve. You can see our SEO for real estate profile at realtown, or visit the CGR Creative site for our marketing work and latest contracts.
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Looking for ways to track a cell phone? How to track by the GPS on a phone? If the user has Gmail on their phone or anything that uses a Gmail account like YouTube (which 99% of phones use), then you an most likely see exactly where the phone was and the exact time it…
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
So I am learning more about a very cool new product called Treehouse. Treehouse is essentially a design and publishing tool for interactive videos. These also go by the name multi-linear storytelling, or as us older folks liked to call them “Choose your own adventure books.” And yes, it is so cool I blogged it….
The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…