Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
This was where we started out in about 2003.
Doing SEO for real estate brokers, agents and mortgage related products.
We did sites for them directly and also set up alot of local partnerships in the Charlotte real estate market.
One of the larger projects that was exclusively our own and not for any client was a network of mortgage sites in 7 major cities in the Southeastern US. We targetting real estate and mortgages in Atlanta, Raleigh, Charlotte, Columbia and Jacksonville regions. All sites were built with MYSQL inventories and captured leads and newsletter signups.
We then established local partnerships with Charlotte Real Estate brokers and lenders to sell the leads we had acquired. We also reached out to lenders in Atlanta and Florida who were able to sell Atlanta mortgage services and wanted the leads we had generated with organic SEO targeting mortgages.
Our Charlotte Mortgage and Charlotte Real Estate site alone captured 2,378 applications in 2 years time. While not all leads are actionable or even desirable in the lending market, when you have 99 new aplications every month for one city alone even a 5% conversion rate and a very low $5000 profit margin for the mortgage broker makes the person partnering with us $25,000 per month in traffic that costs nothing to produce.
The other cities combined collected about another 2000 leads in the same time span. We didn’t put as much time or energy into those markets that we didn’t have partnership established from day one.
The sites are still up and collecting dust and outdated today and still capture 5-10 leads a week despite being “throwaway” sites to us today.
It is important for people searching for an SEO for real estate that you specialize. More than any other field (aside from adult) real estate SEO is a unique beast. The on and off page design and practice is universal but working with the database and listings directly require a skilled specialist to get the best result.
If you have lined a SEO for real estate marketing up and want a free second opinion we’d be happy to give our review of their work and proposal for free. We don’t want you business, but do want to inform our neighbors and shorten your learning curve. You can see our SEO for real estate profile at realtown, or visit the CGR Creative site for our marketing work and latest contracts.
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Must Read Hot Links
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
Facebook fan penetration has been falling steadily the last 9 months and recent article read got me thinking about if that’s a bad thing? Back in August of 2013 the penetration rate for fans of your business page was about 25% on average according to one study of over 5000 fan pages. By November of…
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
If anyone looked at the bottom of this blog they would see the shiny new Google Partner Agency badge I am sporting. While I have always made a point of holding whatever certification our industry has offered as a point of principle, the agency partner is the newest and most important. To achieve the new…
Currently I am in the process of vetting a chat solution for our organization. Our organizational need will be about 4 operators to include customer service and some escalations regarding sales and business accounts. So we will have 2-3 groups, a handful of operators and lots of interaction with site visitors that have reach some…
Reading a very old MOZ post on eye tracking studies regarding pizza searches, I felt like I was seeing some conclusions that got glossed over or left out. Much of the eye tracking opinion surrounded the visuals on the page and what appears draw the human eye by how it contrasts to the page itself….
My day today has been filled with mobile vs. non mobile comparisons as we move forward with some mobile traffic and website changes. My main project at work has never really required this based on historically low mobile usage and the nature of the product we sell. Our B2C offering requires information that just cannot…