Local Charlotte Search

Yodle Doorway Pages

So Yodle is a local marketing company based in New York City with one of their main offices located in Charlotte. They advertise, lead generation packages, local search exposure and getting you leads in exchange for signing a contract with them. I had done alot of research about Yodle Charlotte, yodle.com and Yodle marketing in the past year, but you know me…I just typed those to get some keywords so they read this. (that’s how I do)

In return it appears you get the following.

  • Local submission to Places and Yahoo local etc.
  • Google places page linked to your website.
  • They buy a keyword domain for you for $9 and put a prepackaged template on it.

Not exactly splitting the atom and I also am left to wonder why is this not a link network and where is Matt Cutt’s on a company whose model is building doorway pages?

On Wikipedia doorway pages are defined as:

“Doorway pages are web pages that are created for spamdexing” or in short a website that exists only for Google and is always a duplicate website aside from a company’s main site.

According to Google’s webmaster policy they are “supposed to view this type of spam as:

“Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.”

Well what is a large set of low quality pages? If we search just a single footprint of Yodle’s spam network we get 27,000 pages here

Keep in mind that Yodle employs dozens of premade doorway page templates. This 27,000 is just a quick search of one of their many older template footprints.

Yodle tries to (deceive) hide their footprints by changing up the plug and play templates they stuff into Google. Yodle even buys the designs from different web designers then uses them 5,000 times over on the internet in a plug and play doorway page scheme.

Here is one of the designers who made these cut and paste templates for Yodle to use.

Now I am not sure how smart Yodle is, or what is the background of their senior staff in SEO, but one reason to buy from different designers when putting together a link and doorway page network is to minimize the similarities and lessen the footprint that can be traced.

So why does Yodle get away with owning 10,000+ keyword domains in their own names all linking back to their website all build as duplicate company domains from the same template?

Where is Matt Cutts on Yodle? And why is this not spam? How does this fit into the mantra of “build content for users”.

Same templates and images over and over in the same market in just one city.

  • http://www.charlotte{LINKBREAKER}waterremediation.com
  • http://www.charlottewaterremediation.org
  • http://www.greenpointrestoration.com/
  • http://www.servicemasterqualityrestoration.net

Anyone with decent real world SEO experience knows there is a fine line between spam, non spam and spam that is made to look like non spam.

The person who is the best black hat spammer on the internet is good at the last one. A true effective spammer hides their spam.

The good black hat does the following things when creating a network of links for themselves and spam for their target keywords: (Yodle does these things too)

  1. Make your spam not look like spam
  2. Automate the building process with plug and play variables like address, keyword, and services. Goal is to be able to fill in as few blanks as possible and have you spam doorway template serve this content up as diversely as possible. See #1.
  3. Buy as many exact match domains as possible
  4. Use multiple templates to hide you network and reduce searchable footprints.
  5. Use Virtual phone numbers on your doorway pages to make it look like a different company when it is not.
  6. Duplicate G+ Pages linking to the new doorway page, sometimes they merge sometimes they don’t.
  7. Use a cut and paste “privacy policy”, “site map” and “about us” page to make the spam seem like a real website or separate company as opposed to a plug and play template.

Well Yodle seems to have those 5 items mastered if we look at this very telling Google footprint which shows 138,000 Pages that are duplicate websites for companies, built on exact match domains and “written to rank for a particular phrase and then funnel users to a single destination”.

Which is of course in violation of Google’s guidelines and seems to get a free pass.

About author

Todd Kron

of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.

Related Articles