Well in a recent discussion about just this we debated the tag cloud feature and if its good or bad for your blog ranking pages and posts.
We are not looking at home page clouds or even archive pages.
Home and archive pages will have content spanning many articles and posts, these pages are non-specific in their intent, keyword goal and topic.
But single post pages on a WordPress blog can often be short 300-400 character posts about a specific subject.
If I am writing about marketing and SEO on this blog day to day, then Anthony comes along and adds a web design article about fonts and typography or perhaps the background and mental aspects of choosing certain fonts, that might not be the kind of page I want tags coming from the entire site to dilute the specific nature of that page.
When google finds his page I want the topic it discusses to be top 3 in the keyword density, top 5 at least.
We have already looked at articles about Google Panda update target repeat content and signs of template sites. So, with this in mind do I really want 12 additional occurrences of the word SEO on every single page of the website.
It does not help the spiders, they don’t need the help. If I add 12 occurrences of any word on every single page it makes every single page that much less specific to its subject matter.
Using this SEO tool to check keyword density on a post from this site:
The density report with tags was:
seo 43 7.38%
marketing 26 4.46%
keywords 13 2.23%
design 12 2.06%
december 12 2.06%
typography 10 1.72%
tips 9 1.54%
google 9 1.54%
Without the tag cloud on that page the density of the same article was this:
seo 32 6.25%
marketing 23 4.49%
december 12 2.34%
keywords 11 2.15%
design 9 1.76%
twitter 9 1.76%
typography 9 1.76%
The article is about Typography… and not “SEO, design or keywords”, and the tags inflated those items and moved typography downward overall.
While the site is about these things as a whole, this particular page isn’t so much.
So Id say tags are great, but try to apply only a specific posts tags to itself, or perhaps, grab all the tags from “all posts in this category”
So the tags would actually reinforce the theme of the page rather than dilute it.
One of the things these pages do, and I would do for any SEO for WordPress project is to call the posts tags, the current post only. Link them as we have right below here near my avatar. Also call the posts tags one or two other places on the page with the link stripped. Give yourself a few more natural occurrences of the keywords you want to reinforce.
These ideas make the tags work for you and not against you.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
January 7, 2015
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Must Read Hot Links
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Currently I am in the process of vetting a chat solution for our organization. Our organizational need will be about 4 operators to include customer service and some escalations regarding sales and business accounts. So we will have 2-3 groups, a handful of operators and lots of interaction with site visitors that have reach some…
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
My day today has been filled with mobile vs. non mobile comparisons as we move forward with some mobile traffic and website changes. My main project at work has never really required this based on historically low mobile usage and the nature of the product we sell. Our B2C offering requires information that just cannot…
No secret that my mind is constantly on advertising. If the commercial is a good one on the radio I prefer it over most of the music. Now, not every observation I make is meaningful, but the process of always viewing products, and life, with the knowledge tha it is being marketed changes a lot…
I have always preached the value of experiencing SEO for yourself before you preach. All good SEO or conversion types learn quickly that any information without substantial grounds for such belief is counterproductive and in some cases maybe purposely misleading. I had told an up and coming SEO strategist once to pick some SERPS that…
So this story “breaks”: Two Seattle residents have found their own way to capitalize on the burgeoning marijuana industry — and it doesn’t involve growing or even selling pot. The friends, who call themselves “domainers,” buy the domain names for as low as $8.99 and are aiming to sell each for a minimum of $10,000….
Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam. The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and…