Every share is 400 more friends that see the page on Facebook. Also, keep in mind, every LIKE is like being marketed to by a person on your friends list whom you trust and place more value in their opinion than a blind ad presents.
We also are working on a promotion. We suggested free downloads, and a free eBook every month for one new member of the clients Facebook group or fan page. This will go a long way as they have a following and this end up taking them (or us) just 1 minute a month to email someone through Facebook and say “you won”.
If we can give away something that is digital and free and in return get a higher rate of “fans and likes”, we have successfully increase the clients “mailing list” for nothing more than 30 seconds a month.
We have also used JQuery to create a floating bar at the top of every page. We make this unobtrusive as it only appears once a visitor that is reading the page scrolls down too far for the tradition buttons.
Many people would have used the much faster and easier premade service for a “social bar” but I find it slows the page down and can be a bit intrusive as it takes up screen space.
Every time a person reading the page scrolls down to a section with no share button they get a “call to action” bar at the top reminding them to get the newsletter or join of fan page for free. This bar is plain HTML and CSS so it doesn’t slow the loading down and it also gets treated as keywords and page content.
The twitter information is always live on ever page as well. You can easily grab twitter updated with the code they provide you with, but a better way is to retrieve the lates Tweet as plain text and html. This way anytime the client Tweets they get fresh content.
We have wrapped the Twitter section with the authors bio and the image for the author’s avatar gets it’s ALT tags from the Tweet itself. This way any keywords in a tweet are not just new content in plain text on the website homepage, but positioned next to an image that gets a new file name and new ALT tags with ever new tweet. This creates the idea that that picture is of something different everyday and it relates to the content of the tweet.
I never claim to know what works, and I tend to overcomplicate things in an effort to find creative approaches to making content seem more unique ad original even when it is the same content someone else is displaying on their competing site.
This leaves out what we are doing with the blog feeds on each page. We gather the latest posts from RSS, an old school way but a very flexible one in style and using post information in tags and body elements on a page.
We grab the thumbs of each post, the snippets and we go one further with looking for common phrases, categories and tags the most recent posts share with each other. We then uses these to theme the latest post section so that any 3-4 posts we display seem more themed to each other and not just random unrelated articles even if they in reality are.
I know I tend to be all over the place with my thought process, but the short version of my approach to SEO when I have a site with tons of content to work with…is to make it as automated as possible with social media sources, RSS and MYSQL. Then take what you have automated and what content you have to work with and find a way to make it display on a page with the 100% appearance of being hand written.
Not to deceive, but always to have the question in mind “If this was all written by hand every day, what would change and what would it look like to google”…then make the automated version create that.
Ill post tomorrow on how we tackle the localization and targeting of city names the client wants to target.
The question there will be the same, with the added “how can one business appear to be local in 40 different cities”.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
February 22, 2012
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Recent Project – Video Production
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
No secret that my mind is constantly on advertising. If the commercial is a good one on the radio I prefer it over most of the music. Now, not every observation I make is meaningful, but the process of always viewing products, and life, with the knowledge tha it is being marketed changes a lot…
So this story “breaks”: Two Seattle residents have found their own way to capitalize on the burgeoning marijuana industry — and it doesn’t involve growing or even selling pot. The friends, who call themselves “domainers,” buy the domain names for as low as $8.99 and are aiming to sell each for a minimum of $10,000….
The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
Reading a very old MOZ post on eye tracking studies regarding pizza searches, I felt like I was seeing some conclusions that got glossed over or left out. Much of the eye tracking opinion surrounded the visuals on the page and what appears draw the human eye by how it contrasts to the page itself….
I decided to see what news is out there from the latest Google Penguin 3.0 news updates of the past week. I began with Aaron Wall’s blog because Aaron is much more “tell it like it is” than most other “reputable” sources online. I have always found Aaron’s views to be very similar to my…
My day today has been filled with mobile vs. non mobile comparisons as we move forward with some mobile traffic and website changes. My main project at work has never really required this based on historically low mobile usage and the nature of the product we sell. Our B2C offering requires information that just cannot…