Online Public Relations

So what do you mean when you say online PR?

Had the pleasure of meeting one of new clients last night at the 2012 Vision Award in Charlotte put on by the Center City Partners, and the title above is a question I got.

If you know me you know I absolutely love SEO, Marketing, selling online and watching SERPS and the trends online. I am very analytical and would really do this for free or on my day off.

I answered this with a lot of overlap from Defensive SEO and strong dash of social media as appraoched by CGR Creative Web Design of Charlotte.

“Public relations” is defined as the professional maintenance of a favorable public image by an organization or a famous person. PR is the state of the relationship between the public and a company or other organization or a famous person.

Online we must often be reactive in a practice sort of way. We do not always get to “wag the dog” when dealing with the world of searchable content.

Very often a customer will search for what they want when they want to. In other forms of PR and marketing people like me take pride in telling people what they want and doing it in a way where they don’t know why they wanted it.

Does anyone really remember what was so great about Cabbage Patch kids or Teddy Ruxpin?

Now we can track customers and searchers to within a micrometer of what they are thinking and this is almost as good as telling them what they want. With Google analytics and other social media tracking tools like Pagelever allow us to know what works and doesn’t work in real time.

Still in this situation we don’t know when the trend will change until it does. The solution to this is often preparing ahead of time with defensive SEO, a tsunami of online press and covering every page a person may find in conjunction with a clients name. – Continue reading about Online Public Relations work by CGR Creative in Charlotte.

About author

Todd Kron

of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.

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