Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
Google Analytics Enhanced Ecommerce is now in beta. This new addition brings tons of great usability fixing tools and metrics. Focusing on things your users did en route to the sale or the bounce, and which people did what is designed to help you deal with the causes of very specific problems. When your Ecommerce is a purely numbers game, you should always be in the process of identifying usability issues to move the line upward. These same new information views will allow you to find other beneficial opportunities like cross selling and performance of certain categories.
“Google Analytics Enhanced Ecommerce is built to help you understand your customers and optimize your sales conversions.”
The best part? They are partnering with some of the biggest platforms to make it out of the box usable for most Ecommerce sites.
As part of today’s announcements, we’re also excited to highlight partnerships with Shopify, PrestaShop, Blue Acorn for Magento, and mShopper.
Enhanced Ecommerce provides insight into the customer’s path to purchase, like when customers added items to cart, started the checkout process, and completed a purchase. Importantly, Enhanced Ecommerce gives you the ability to identify segments of customers who are falling out of the shopping funnel. You can then focus on these high intent-to-purchase customers with remarketing or by optimizing your checkout flow.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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Recent Project – Video Production
— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Facebook fan penetration has been falling steadily the last 9 months and recent article read got me thinking about if that’s a bad thing? Back in August of 2013 the penetration rate for fans of your business page was about 25% on average according to one study of over 5000 fan pages. By November of…
So this story “breaks”: Two Seattle residents have found their own way to capitalize on the burgeoning marijuana industry — and it doesn’t involve growing or even selling pot. The friends, who call themselves “domainers,” buy the domain names for as low as $8.99 and are aiming to sell each for a minimum of $10,000….
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
A recent Charlotte Aerial video project I am working on. Footage to be utilized in a Human resources and recruiting building to highlight the great work atmosphere and the growth of the company. Shooting drone video and aerial photography in Charlotte all this week with Phantom 2 2.0 3D and hero 3+. Providing Video production…
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….
Google announces customer match and if you know online marketing then you know this is a game changer. We have all heard “next big thing” talk about every little marketing product before, but this a huge tool and a huge step forward in targeting. Funny thing is that Facebook has been doing it for years….
Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam. The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and…