So I googled SEO myths to see if any of the tried and true lessons I had learned from first hand experience had become irrelevent.
And up came yet another expert explaining some of the myths, or things he sees as myths.
I heard a wise SEO once say that we must all learn from trial and error with a sprinkle of Matt Cutts thrown in. (ok I made that up)
Since search engines can only exist in secret nothing is set in stone. Only Mr. Cutts and his peers at Google really truly know what is fact, he rest must be kept secret to prevent people from gaming the system.
If the formula was a simple list of factors, every smart SEO would all have the exact same factors and ratios on every site they touch. We would have 1000 ties for 1st position for “Miami SEO”.
With this in mind, we are given vague generalities about what is good practice and the details are left out to maintain the integrity of the search results.
Anyway, here’s what is being called a list of myth’s, and what I and others with experience and facts think.
Myth 1: Buying back-links will boost SEOIncoming links are an important factor in ranking your pages and determining how high up the SERPS (Search Engine Results Pages) they appear.
Many people purchase incoming links from services that offer links from hundreds or thousands of sites for a fee. Don’t! Having a large number of low quality links is actually damaging for your site’s reputation, and will lower your competitiveness. In effect, you are paying a service to damage your SEO! Create high quality content that people want to read. This will lead to back-links that grow organically – and these links will improve your SEO.
I am gonna have to rebunk this debunk. Like many things online about SEO, we get handed re-spewed and repeated semi facts and generalities that do not apply to all situations. The statement above assumes paying for a link makes it low quality? Im guessing I could contact many high ranking authority sites and make them an offer and get them to personall put a hand placed text link with my choice of anchor text followed by a description of my services on their site. This would be a very effective link, and I have just paid for it.
Create high quality content that people want to read This will lead to back-links that grow organically
This part is generally true, but if a paid service truly mimics this organic growth, then just because you’re paying doesn’t make it bad.
A good link is on a relevent page served to relevent viewers and from a site that keeps good company and in a good link neighborhood.
If Amazon.com offered me a link on their homepage for $50 a week, I think the answer would be yes.
Automated services that link indiscriminantly CAN be bad, can also be no so bad.
But paying for a link is not always bad if its done with the right people on the right page who keep the right company online. There are very few broad sweeping rules in SEO, and I am wary of anyone that makes broad sweeping statements of assumed truths.