Google Penguin and Link Profiles
A lot is being made about the Google Penguin Update and the effect it is having on online marketing and businesses. The update has been painted with the broad brush of being an anti over-optimization update designed to target keyword stuffing on page and poor link profiles off page. We received an email from a client regarding the Penguion Update and what we make of it. We hope this post helps our clients sleep well at night knowing they have hired an exceptional SEO team that I oversee in all of these Google updates.
A poor link profile that can be one issue Penguin has with your website can mean a lot of different things:
• Uneven or suspect time frames on link growth
• Unnatural link source distribution such as too many from social, too many from article sites, too many low quality or out of context links such as footer links and blogroll links or unbalanced follow vs. no follow links.
• Strange IP groupings or too few IP blocks suggesting link farms
• Too many site wide links or site wide links on template pages that may have been targeted in the Panda updates.
Now this is all nothing new and a lot has been made out of nothing to a certain degree. Google has been trying to squash the monster it created for a decade. Google’s model was based upon linking and passing of authority through interlinking sites from the very start. Google invented this model to a degree, and Google has ever since been playing whack a mole on those using this model in an unnatural way.
Links passing juice and link farming were both born of the same Google model.
Now what is different in the recent update seems to be the size of the “whacka mole” hammer Google is using. Google has always had to be cautious to not create a situation where black hat SEO can target a competitor’s site. There was always fear that an automated link judging system could be tricked to send poor links towards you competition. Google has always stood by the fact that this would and could not happen. This new update seems to be coming down harder on even less poor link profiles. Google has always tried to look at bad link profiles and worthless links as just that, worthless. The Penguin update and those experimenting with seems to indicate that bad links will no longer be ignored but punished. This new stronger hand of Google has again opened the discussion of Google Bombing your competition off the map.
I have not yet seen any evidence of this going on, but I plan a test
I also feel Google has been doing a smaller version of this for some time. If you have ever done a link building campaign with just one or two keywords and no variation then you know what I mean. Not varying your keywords in linking to your site is fine to a certain point. Once your link profile became obvious I have always notice that further links and warping it was counter productive.
You can read more of this article at CGR Creative’s main site about how Penguin has been nothing but good to my clients.