Google Shopping Partners Exam Questions

Google Shopping Certification Exam Guide

Next up in the toolbox of Google Partner Certification Exams is the new Google Shopping Ads Exam.

The Google Shopping advanced certification exam tests your knowledge of how to set up and run a Google Shopping campaign using both Merchant Center and AdWords. When you pass the exam, you’ll get a personalized, printable certificate and your certification will appear on your Google Partners public profile page — both of which you can use to highlight your expertise.

The main topics on the exam are:

  • Google Merchant Center account creation and management
  • Product data feed submission and optimization
  • Creating and managing Shopping campaigns in AdWords
  • How Product Listing Ads work
  • Shopping campaign bidding and optimization

While there is no study guide, practice questions or Google Shopping Certification Exam answers circulating the web for the Google Partners shopping certification as of yet, there are some common best practices that can be applied to the questions in most cases.

  • Maintain a high-quality feed, address errors and optimization suggestions in the Merchant Center Data Quality tab.
  • Run search query reports and set up negative keywords to prevent your products from showing on irrelevant and poor performing queries.
  • Use high quality images and promotional text to highlight unique offerings & key selling points
  • To get started, set your bids close to your existing keyword targeted Ad Groups. Then, adjust bids based on product performance
  • use the Auto targets tab, which is unique to the Product Listing Ads format, to review how the different groups of products you sell are doing.

How to pass the new Google shopping certification exam?

  • The exam is made up of 63 multiple choice questions.
  • You’ll have 90 minutes to complete the exam.
  • You need to get a score of 85% or higher to pass.
  • If you don’t pass the exam, you can take it again after 7 days.

About author

Todd Kron

of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.

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  • Helen Brown


    Nice tips, however I noticed that you mentioned there are no practice resources
    available online for the new shopping exam, and I wanted to let you know that
    we have just launched a new Shopping exam practice resource over at

    It contains 126 questions, with full answers, explanations and links to the
    certification center material too. Any aspirants of the new Google shopping exam
    can use the discount code ‘GoShopping’ to get a 50% discount off a three month
    subscription (RRP £29.99) until 16th February 2015.

    Or, if purchasing our Google
    AdWords Certified Partner Study Bundle, then we’ve included the new
    shopping exam study resource at no extra cost.