Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
This is a quick response to a post about the search phrase for people searching out a user guide for Ello, which is self described as “a simple, beautiful, and ad-free social network created by a small group of artists and designers.” being a new a niche social media option the volume of searches for those trying to learn how to use and get the most out of it, or seeking a user guide, is bound to increase over the short term. This would be getting ahead of a search phrase that references a niche of serps on the rise. Social media terms will always have a lot of seekers as it has a wide and broad audience.
The question remains whether people will be looking for an Ello user guide or starting at an earlier point in the search funnel with things like asking what is Ello? Perhaps getting people earlier with the latter phrase and then including the option to find the user guide makes more sense in building an audience? The beauty of this topic is that it also doubles as a “heat check” for terms in the field of social media for our site as well.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
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— July 12, 2016
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Your Facebook relevance score is essentially your quality score from AdWords brought to the Facebook ad platform. Facebook relevance score rolled out globally (https://www.facebook.com/business/news/relevance-score) in February of 2015. It shows next to your ads in your Facebook ad control panel as the fifth tab. It shows High, med or low feedback levels for both positive…
So nothing serious here. I had Memorial Day off and was in my office finishing up early on a website leaving me a lot of time to kill. So, I spent the evening shooting clips, loading up Adobe Premier CC with sites and sounds. As with all things in SEO, and often in life, getting…
Reading a very old MOZ post on eye tracking studies regarding pizza searches, I felt like I was seeing some conclusions that got glossed over or left out. Much of the eye tracking opinion surrounded the visuals on the page and what appears draw the human eye by how it contrasts to the page itself….
In the spirit of the legendary read by Usability Expert Engineer Steve Krug I will keep this discussion short and easy for web visitors to scan. I will write in such a way that your eyes will reach the outcome that you came here for. This is a 5 star must read book for anyone…
As an E-Commerce site owner, you’d like your users to be able to find the product they’re looking for as quickly as possible. In order to help them out, you put Filters in your categories. You may also be tagging campaigns with elements in the URL that could be perceived as different links to the…
A recent Marketing land article discusses what an SEO needs to know about UX and Usability. It also explains how these last two terms are not one in the same. Usability being part of UX but not synonymous. My takeaway from this read is that anyone wearing the SEO badge with honor should have enough…
The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….
Do you have a list of customers, a list of newsletter recipients or list of people who may have been customers in the past? You are likely missing out on a huge marketing opportunity. If you don’t use custom audiences in these types of ways, immediately fire your digital marketing team and draw mustaches on…