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Facebook is currently the number one tool in the battle for social marketing, friends and creating a fan base for any product or service.
Facebook marketing has replaced much of the traditional word of mouth marketing and turned it into the word of wall marketing.
Word of wall marketing is what I call the barrage of names and faces on Facebook that are promoting products, artists and companies full time.
Not every face on Facebook is a human, and we have all seen the advertising bots or pretend people trolling walls promoting opportunity and work from home business.
While this side of marketing is just one small way Facebook gets traffic, it’s a key way for the affiliate marketer.
The traditional website or business owner has found facebook to be invaluable for replacing the traditional newsletter, email list and event promotion tools.
With Facebook a website or business owner can use Facebook marketing easily get people to sign up opn their website (wall) and keep them in tune with the latest events and promotions.
Facebook marketing has become a customer organization tool complete with events, email blasts (wall posts) and promotional advertising with coupon codes, links to new products and sale notifications.
The viral side to Facebook marketing makes it far more powerful than any of these old forms of customers lists. Facebook has become a giant opt-in list of potential clients. When you post an event or business related annoucement it hits the walls of every person that has ever liked your company or brand. You then get instant exposure to every person they knoiw as well, creating a second level of exposure.
Facebook creates a platform to easily sign up fans, and then turns them into unwitting affiliates as their walls promote to the downline of customers everytime you post.
If you don’t have a facebook presence you are not utilizing this multiplier effect and missing out on a real chance to explode your business.
Facebook marketing is the single most important aspect of social word of mouth marketing online today.
Visit our Facebook marketing archives in our marketing blog for tips advice and lessons on growing your business through Facebook.