Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
So I’m not a big user of SEMRush, have played with it and that’s about it. It currently shows about a 90% drop in my company websites organic traffic from August to September of 2013, which Analytics has us up 20% in the same span. The traffic on internal pages and conversions supports the 20% increase, so not in a hurry to bank on that for accurate numbers.
But enough about me, let’s look at what I stumbled into today on their website.
So I am reading a blog post about SEM Rush here:
Which has a glowing review which redirects the click off of this URL:
then to a SEMRush.com landing page:
So While I am looking at the robots. txt file of this blog and trying to see if they are hiding the affiliate link from the search engines in this folder, and looking at cookies I receive to see if the page stuffs a cookie (didn’t find either, they are cool), but I did find this little nugget of not so white hat SEO.
We take a look at the signup landing page I am served here which is a signup form and footer with about 10 links total.
Then I look at the source of the page to see if it passed an affiliate code in some other way I didn’t check yet like a hidden field in the form.
And looky looky I found hooky.
The source code is exactly 1662 lines long.
861 of those lines (52% of the source code) is inside of a CSS DIV named .landing_cloud
This div consists of about 287 links to dynamic pages like:
- Keyword tools
- Seobook keyword tool
- Keyword spy
- Keyword elite
- Keyword tool adwords
And (drumroll), here is the CSS for that page showing all 287 links to competitors names and niche keywords as display:none;
There is spammy CSS hidden text, then there is really spammy hidden text.
In short, a doorway page.
The landing page indexed:
The pages linked to from the hidden div indexed right below Aaron Wall’s website (Aaron is cool)