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  • Pokemon Go Marketing

    PokeMon Go Enables Their Users

    Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…

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  • facebook-grid

    The Facebook 20% Rule Workaround

    If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…

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  • Bad Tweet Practices

    15 Facts That Will Improve Your Twitter Game

    I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…

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  • unbounce landing page exmaple

    Landing pages drive the entire math formula

    The paid ad placements you see are the freest of markets. If your competition has a better mousetrap you will lose in the long wrong. Landing pages are a numbers game and one of the most important aspects of your sales funnel. The percentage of leads or sales you convert from paid traffic has a…

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  • google-logo-blue-slant-1920-800x450

    Google Customer Match To Allow Email Import

    Google announces customer match and if you know online marketing then you know this is a game changer. We have all heard “next big thing” talk about every little marketing product before, but this a huge tool and a huge step forward in targeting. Funny thing is that Facebook has been doing it for years….

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  • custom audience advertising

    Custom Audience Ads Hold Huge Potential

    Do you have a list of customers, a list of newsletter recipients or list of people who may have been customers in the past? You are likely missing out on a huge marketing opportunity. If you don’t use custom audiences in these types of ways, immediately fire your digital marketing team and draw mustaches on…

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  • PPC strategy

    PPC ads for someone else?

    Why run ads that point to someone else’s website?  “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…

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  • Brothers freeze dried fruit

    Ecommerce Sunday Brothers International Food

    The funny thing about online marketing is that if you do it right the target audience will find you and they will think it was their idea. So it is like 93 degrees here and I stumbled across Brothers International Food website, a company from my hometown of Rochester, NY that sells Freeze-Dried Fruit Snacks….

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  • Strategy for near me local search

    “Near me” mobile search strategy

    Good article on the Google insights blog regarding the changing context and modifiers people are using to search with mobile devices. Mobile devices have taken on new uses in our lives and have become the source of information in many more situations than just 4 years ago. The use or location modified searches like “near…

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  • referral-spam blocking

    Block referral spam in Analytics

    Referral spam in you Google Analytics? Here is the list of culprits from just one site before the cleansing process: site4.free-share-buttons.com free-share-buttons.com theguardlan.com pornhub-forum.uni.me googlsucks.com www.event-tracking.com www.Get-Free-Traffic-Now.com free-social-buttons.com sanjosestartups.com site3.free-share-buttons.com addons.mozilla.org simple-share-buttons.com ilovevitaly.com torture.ml websites-reviews.com forum.topic60404454.darodar.com www1.free-social-buttons.com www4.free-social-buttons.com buy-cheap-online.info editors.choice60404454.hulfingtonpost.com site5.free-share-buttons.com www3.free-social-buttons.com www5.free-social-buttons.com   Here is a more extensive list or URL’s to block and…

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