Happy birthday AdSense. And thanks for the memories.
My first 4 figure paycheck from AdSense came just over 8 years ago. Like I said Old School SEO, but even I missed out on the first 20 months of this game changing Google product.
If you tried to click on the screenshot of the export button below this line, I am laughing at you.
Todd Kron of Sellaholics is a veteran of Analytics, PPC, Display, video, UX, conversion optimization, affiliate programs, web design and web programming since 2002. My background includes affiliate sales to 6 figures, director of a web design agency, and currently the digital manager for a leading energy company located in Huntersville, NC. From search to sale 1000 different ways is my background. Sellaholics is a Google Partner Agency.
December 21, 2011
Let’s Sell Your Stuff
No free e-books, just you selling more stuff.
Recent Project – Video Production
— July 12, 2016
Pokémon Go takes the modern path to success. They enabled their users. What is it that has led it to become the most downloaded game in the app store with over 5% of worldwide users on android installing it in the first 2 weeks? The marketing model. When we look at competing games in the app…
— April 22, 2016
If you have been involved in any sort of paid social media campaign building then you know about the pesky Instagram and Facebook 20% rule. Facebook will reject any ads that use over 20% of the image for text. Now the pesky part is that this is determined by a grid system in which any…
— January 5, 2016
I sure do hate link bait posts like “top 5 ways you to get the job!” or “7 gifts every girl will love every time!”. This type of social media bait is the scourge of LinkedIn and similar platforms. In the world of Twitter there are more people than ever are “doing it wrong”. Today…
PPC, Digital & Search Marketing Stories
Why run ads that point to someone else’s website? “When you do something right people won’t know you did anything at all.” I have always preached that the best plan in advertising online is to not look like it was your plan. You want to predict your target audience and then have a compelling argument…
What is your customer’s emotional state? This is something to consider when you develop your ads and compare them in terms of effectiveness. In the market I currently work there is a roller coaster of pricing. Pricing on energy is something that has real emotional impact on moms and dads as they make their monthly…
Do you have a list of customers, a list of newsletter recipients or list of people who may have been customers in the past? You are likely missing out on a huge marketing opportunity. If you don’t use custom audiences in these types of ways, immediately fire your digital marketing team and draw mustaches on…
Currently I am in the process of vetting a chat solution for our organization. Our organizational need will be about 4 operators to include customer service and some escalations regarding sales and business accounts. So we will have 2-3 groups, a handful of operators and lots of interaction with site visitors that have reach some…
Some basic consideration geared mainly toward the common entry pages for your ecommerce store. While some of this is obvious to those in UX or SEO it’s good to have complete checklist from 101 to 202 in nature. Start with you homepage and this portion of this list to see if your ecommerce entry page…
Sure you have a mobile friendly website, but is you conversion goal mobile friendly? Responsive website? how about a responsive conversion goal? We can all agree that scaling down your mobile site is a good idea. You want to design for big fat fingers and make the most important aspect of your site most prominent….
My WordPress based sites almost always have a collection of IF_Frontpage wordpress statements. When I see something specific I want to be used on the most important page for SEO I just work it in the template myself. Your homepage will always have the most SEO juice (exceptions could be possible in odd circumstances). If…
Cool, Google sent me a free cake, a thank you note and featured me on the Google Partners North America Spotlight. The cake arrived a bit smushed, but the kids still liked it. I think this is poetic justice for all the doorway pages and spammy links I have built over the last 12+ years….